In a day and age when the economy is uncertain and there are more photographers than ever before, the smartest thing we can do is face the simple fact: nobody needs photography.  That being said, there are plenty of us who believe in the importance of it and who are trying to make a living at it...so how do we proceed?
 
In this exciting program, Monica will talk about the philosophy behind her photography and how she has incorporated it into a successful business design through brand imaging and persistent marketing.  Whoever her subjects, Monica connects with them in a way that enables her to create unique portraits with emotion and honesty.  Clients leave with imagery that reflects their story, their relationships, and a little bit of their soul.  It’s all about Marketing and Building a Brand.  Monica will share with students a wealth of information, ideas, and specific strategies and campaigns that have positioned her studio as the most cutting-edge in her area.  Through deliberate branding and imaging, Monica attracts the kinds of clients she wants and will show you how to do the same. 
 
Join Monica for an action-packed, high-energy day full of inspiration and self-discovery.  Monica will address niche marketing, how to put yourself in the mind of your client, and how to achieve and maintain the business image that best represents your work.  Stumped by how to turn your passion into reality?  Monica will offer realistic solutions for issues that often paralyze both new business owners and established photographers.  You will leave this exciting class armed and ready to tackle your businesses with a fresh, innovative style that will immediately set you apart from your competition.  Whether you are just getting started, or just need a jolt of inspiration, this program is for you.  Ask yourself what you want to be, what you want your work and your life to look like, and get ready to make it happen.