Lindsay Walden: Pricing and Branding for the Luxury Market

Registration Open 1/2/2024 - 6/7/2024

Lindsay Walden • Forth Worth, TX • lindsaywaldenphotography.com

An in-depth look at the luxury photography market. We’ll discuss how to position yourself in the luxury market to best achieve your studio’s financial goals. Lindsay will address those common questions and fears that sometimes stop us from progressing or making sound business financial decisions. Creating a superlative client experience that will attract the types of clients who truly value photography is essential and we will cover that entire work from start to finish. We will delve deep into evaluating your costs and determining your cost of doing business and then use this as a jumping off point for creating pricing that will ensure profitability and sustainability. We will talk through pricing strategies, choosing the right finished artwork options for your brand and how to make selling to clients easy. We will also discuss key marketing strategies to attract the luxury client.

Key take-aways:
1) How to price yourself for the luxury market
2) How to design an experience that will attract luxury clients
3) How to market to luxury clients

Bio:
Lindsay Walden is an award winning and internationally featured fine art photographer based in Colleyville, Texas, near Dallas/Fort Worth. As a photographer her goal is to create art for her clients that is innovative and fresh all while giving them a seamless and truly luxurious experience. Every detail in the client experience matters. She focuses on styling stunning photography sessions uniquely designed for each client and providing them with a one of a kind experience. From her fabulous hair and makeup artist to hundreds of couture gowns and fun props, she has everything her clients need for a beautiful session. Lindsay has mentored hundreds of photographers from around the world. Her favorite subject to teach is the business side of the photography world. “What’s the point of working so hard to create beautiful art if you can’t make a good living doing so?” She teaches a detailed approach to pricing, branding and marketing to the luxury client. She loves nothing more than seeing her students succeed in their businesses.

Schedule of Event:
3:30 Check-in and Socialize
4:00 Welcome and Announcements
4:15 Speaker Presentation Part 1
5:15 Break and Social
5:45 Speaker Presentation Part 2
6:30 Round Table Implementation Discussion and/or Hand-on Lighting Demo (if applicable)
7:30 Discuss Findings & Conclusion
8:00 After Party

Bring to class: Notebook